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Digital Strategies Workshop:

Navigating Copyright Law: What Creatives Should Know

DATE: Wednesday, October 16, 2019

TIME: 12:00 – 1:30 pm

LOCATION: Co.Act Detroit (6568 Woodward Ave, Detroit, MI 48202)

COST: Free for CultureSource Members; $10 for Guests 

A Masco Signature Event

This five-part Digital Strategies workshop series helps arts organizations grow their brands through elevating content creation, sharing marketing resources, and developing social media strategies.

What can be more eye-catching than a dynamic photo to help market your upcoming event or program? But is that photo yours to use? Join us as we cover the fundamentals of trademark, copyright, and advertising law. Attendees leave with practical tips on how to select and protect a trademark or brand, how to maintain the value of your trademarks, best practices to help you avoid copyright infringement when sharing content, and common pitfalls that may lead to false advertising claims.

Led by attorney Mike Palizzi, Miller Canfield Law Firm

Series in collaboration with Increase Branding & Design, a full-service digital agency turning average business goals into actionable marketing strategies, and Digital Brand Strategist and Co-Founder Justin Dunn